剧情简介："Principles of Services Marketing 5th Edition" is an ideal introduction to this key marketing topic. Updated to include the most current examples and contemporary theory, this 5th edition has been comprehensively revised to ensure it is structured to cover the essential content for any services marketing course. New coverage in this edition includes a chapter on the growth and ...(展开全部)
作者：Adrian Palmer
出版社：McGraw Hill Higher Education
ISBN：9780077116279
