剧情简介：In three decades, Intel changed its core business in three major, trend-setting ways. A less nimble company would have been ruined attempting even one of these shifts, but Intel remains an industry leader. How? Through strategy, says Robert Burgelman, who argues here that a theoretical framework for business does work. He shows managers everywhere how to follow Intel's succe...(展开全部)
作者：Robert Burgelman
出版社：Free Press
ISBN：9780684855547
