剧情简介：Take your business to the next level—for the win Millions flock to their computers, consoles, mobile phones, tablets, and social networks each day to play World of Warcraft, Farmville, Scrabble, and countless other games, generating billions in sales each year. The careful and skillful construction of these games is built on decades of research into human motivation and psychol...(展开全部)
作者：Kevin Werbach
出版社：Wharton Digital Press
ISBN：9781613630235
