Co-Opetition： A Revolution Mindset That Combines Competition and Cooperation :The Game Theory Strategy Thats Changing the Game of Business

剧情简介：在线阅读本书 "Co-Opetition" is a new business strategy that combines the advantages of both competition and cooperation. Intel, Nintendo, American Express, and dozens of other companies have been using co-opetition not only to win but to make it possible for their industry as a whole to grow.

作者：Adam M·Brandenburger

出版社：Currency Doubleday

ISBN：9780385479509