剧情简介：The game of business changes constantly. So should your business strategy. When a business strategy is so new in design, a new word must be coined to capture its value. Such is the case with co-opetition, a method that goes beyond the old rules of competition and cooperation to combine the advantages of both. Co-opetition is a pioneering, high-profit means of leveraging busine...(展开全部)
作者：Adam M·Brandenburger
出版社：Currency
ISBN：9780385479493
