剧情简介：The founders of a respected Silicon Valley advisory firm study legendary category-creating companies and reveal a groundbreaking discipline called category design. Winning today isn’t about beating the competition at the old game. It’s about inventing a whole new game—defining a new market category, developing it, and dominating it over time. You can’t build a legendary company...(展开全部)
作者：Al Ramadan
出版社：HarperBusiness
ISBN：9780062407610
