剧情简介：oing against conventional marketing wisdom, Absolute Value reveals what really influences customers today and offers a new framework—the Influence Mix, a totally new way of thinking about consumer decision making and marketing, and about developing more effective business strategies. How people buy things has changed profoundly—yet the fundamental thinking about consumer decisi...(展开全部)
作者：Itamar Simonson
出版社：HarperBusiness
ISBN：9780062215673
