剧情简介：Not since McLuhan's THE MEDIUM IS THE MESSAGE has a book compressed so many ideas into so few pages. Using the visual language of the boardroom, Neumeier presents the first unified theory of branding ---- a set of five disciplines to help companies bridge the gap between brand strtegy and brand execution. Those with a grasp of branding will be inspired by what they find here, a...(展开全部)
作者：Marty Neumeier
出版社：New Riders Press
ISBN：9780735713307
