剧情简介：The book contains key ideas and stories from the marketing seminars Professor Burgers teaches in three to four day sessions to global companies such as Nokia, Kodak, Sony, Motorola, BASF, GE, Philips, Electrolux, as well as a variety of smaller companies. So what new, practical, useful things does he tell these leading companies? This book lets you find out. The book is handily...(展开全部)
作者：Willem Burgers
出版社：Amsterdam Press
ISBN：9780974691046
