剧情简介：在线阅读本书 Every marketer tells a story. And if they do it right, we believe them. We believe that wine tastes better in a $20 glass than a $1 glass. We believe that an $80,000 Porsche Cayenne is vastly superior to a $36,000 VW Touareg, which is virtually the same car. We believe that $225 Pumas will make our feet feel better-and look cooler-than $20 no-names . . . and believin...(展开全部)
作者：Seth Godin
出版社：Portfolio Hardcover
ISBN：9781591841005
