剧情简介：Starred Review. Though it may not yet have affected the value of 30 seconds of Super Bowl advertising, PR insider Scott argues that understanding the growing irrelevance of marketing's "old rules" is vital to thriving in the new media jungle. Already apparent in newspapers and magazines (with sharp downturns in circulation and ads), radio (on the losing end of the iPod revoluti...(展开全部)
作者：David Meerman Scott
出版社：John Wiley & Sons
ISBN：9780470113455
