剧情简介："The Luxury Strategy" has established itself as the definitive work on the essence of a luxury strategy, providing a thorough understanding of the unique (and often paradoxical) rules for successful luxury brand management. Completely revised and updated, the second edition of this classic text explores the diversity of meanings of "luxury" across different markets as well as t...(展开全部)
作者：Jean-Noël Kapferer
出版社：Kogan Page
ISBN：9780749464912
