剧情简介：With the growing body of knowledge on branding, there are now more facets of branding that brand custodians need to know than ever before. A unique compilation of branding experts, The Definitive Book of Branding addresses the needs of branding professionals across the world. The book walks the reader through the different ways in which brands drive the company’s strategy, bri...(展开全部)
作者：Kartikeya Kompella
出版社：SAGE Publications Pvt. Ltd
ISBN：9788132117735
