剧情简介：The Evolution of a Brand Powerhouse The candles that lit the nights of Union soldiers during the Civil War. The synthetic detergent that eradicated hours of toil for women in the 1940s. The disposable diapers that added convenience to the lives of busy parents. All of these breakthrough "firsts" and a host of others came from the same source: consumer goods giant Pr...(展开全部)
作者：Davis Dyer
出版社：Harvard Business School Press
ISBN：9781591391470
