剧情简介：Adopted internationally by business schools, MBA programmes and marketing practitioners alike, "The New Strategic Brand Management" is simply the reference source for senior strategists, positioning professionals and postgraduate students. Over the years it has not only established a reputation as one of the leading works on brand strategy but also has become synonymous with th...(展开全部)
作者：Jean-Noel Kapferer
出版社：Kogan Page
ISBN：9780749450854
