剧情简介：Contemporary Advertising, 10/e, is one of the best-selling advertising texts in this field. Known as the “coffee table book” for Advertising, it is known for its current examples, the author’s ability to pull from real-world experiences, and the clear writing style. Taking a comprehensive view of the industry, this text presents advertising from the creative stand-point and Ar...(展开全部)
作者：William F·Arens
出版社：McGraw-Hill / Irwin
ISBN：9780072964721
