剧情简介：This book examines the major contributing factors which catapulted KFC to the top of the Chinese restaurant service industry in less than two decades. It focuses on KFC China s competitive differentiators, and how they jelled in support of a coherent business strategy, and of each other. The successful execution of KFC China s business strategy has since been rewarded with an u...(展开全部)
作者：Warren Liu
出版社：Wiley
ISBN：9780470823842
