剧情简介:The New Persuasion Techniques and Brain Science That Are Changing the Way We Buy. More than half a century ago, Vance Packard shocked readers by revealing how advertisers sought to influence consumers, often without their knowledge. What was true in 1957 remains true today - with one crucial difference. Aided by brain imaging specialists, neuroscientists and cognitive psychol...(展开全部)
作者:David Lewis
出版社:Nicholas Brealey Publishing
ISBN:9781857886016