剧情简介：The New Persuasion Techniques and Brain Science That Are Changing the Way We Buy. More than half a century ago, Vance Packard shocked readers by revealing how advertisers sought to influence consumers, often without their knowledge. What was true in 1957 remains true today - with one crucial difference. Aided by brain imaging specialists, neuroscientists and cognitive psychol...(展开全部)
作者：David Lewis
出版社：Nicholas Brealey Publishing
ISBN：9781857886016
