剧情简介：在线阅读本书 THE BRAND GAP is the first book to present a unified theory of brand-building. Whereas most books on branding are weighted toward either a strategic or creative approach, this book shows how both ways of thinking can unite to produce a “charismatic brand”—a brand that customers feel is essential to their lives. In an entertaining two-hour read you’ll learn: • the new d...(展开全部)
作者：Neumeier, Marty
出版社：Peachpit Press
ISBN：9780321348104
