剧情简介：Ideas are what make advertising great, but they're elusive, which is why great ads are so rare. Advertising: Concept and Copy covers the conceptual process, from developing smart strategy to executing it with strong, distinctive copy. Over two hundred ads, many in color, demonstrate the strong thinking and writing that underlie the best advertising. 点击链接进入中文版： 广告创意与文案(中文版)...(展开全部)
作者：George Felton
出版社：W. W. Norton & Company
ISBN：9780393731590
