剧情简介：With the rapidly evolving digital media landscape, this second and completely revised edition of Understanding Media Economics moves beyond a sector-specific approach to media analysis, and instead focuses on the issues and imperatives that are now central to how economic forces impact on the media industries. Exploring innovation, digital multi-platform developments, the econo...(展开全部)
作者：Gillian Doyle
出版社：SAGE Publications Ltd
ISBN：9781412930765
