剧情简介：Understanding Media Economics provides a clear, introduction to the key economic concepts and issues affecting the media. Written with the needs of non-specialists in mind, this book: > Explains the fundamental concepts relevant to the study of media economics > Considers the key industrial quesions facing the media industries today > Relates economic theory to business practic...(展开全部)
作者：Gillian Doyle
出版社：SAGE Publications Ltd
ISBN：9780761968757
