剧情简介：One part riveting account of fieldwork and one part rigorous academic study, Brand New China offers a unique perspective on the advertising and marketing culture of China. Jing Wang's experiences in the disparate worlds of Beijing advertising agencies and the U.S. academy allow her to share a unique perspective on China during its accelerated reintegration into the global marke...(展开全部)
作者：Jing Wang
出版社：Harvard University Press
ISBN：9780674026803
