剧情简介：Levi-Strauss, the jeans and apparel maker, missed out on the hip-hop trend. They didn’t realize that those kids in baggy jeans represented a whole new—and lucrative—market opportunity, one they could have seen coming if they had but been paying attention to the shape of American culture. Levi Strauss isn’t alone. Too many corporations outsource their understanding of cultur...(展开全部)
作者：Grant McCracken
出版社：Basic Books
ISBN：9780465018321
