剧情简介：Marketing and fashion branding inform many of the strategic and creative decisions involved in fashion design and product development. Marketing is a vital component of the industry supply chain and an understanding of its importance and role is essential for those planning a career in fashion. Marketing Fashion is a practical guide to the fundamental principles of marketing an...(展开全部)
作者：Harriet Posner
出版社：Laurence King Publishers
ISBN：9781856697231
