剧情简介：McDonald's restaurants are found in over 100 countries, serving tens of millions of people each day. What are the cultural implications of this phenomenal success? The widely read--and widely acclaimed--"Golden Arches East" argues that McDonald's has largely become divorced from its American roots and become a "local" institution for an entire generation of affluent consumers i...(展开全部)
作者：James L. Watson
出版社：Stanford University Press
ISBN：9780804749893
