剧情简介：This book cracks the code of marketing to the New Chinese Consumer--all 1.3 billion of them. Marketers of some of the world's leading brands come to China without any clear understanding of their new audience. But the same rules do not apply in China. Doctoroff delves into the psychology of contemporary Chinese consumers to explain the importance of culture in shaping buying de...(展开全部)
作者：Tom Doctoroff
出版社：Palgrave Macmillan
ISBN：9781403976635
