剧情简介：This book cracks the supposedly indecipherable code of marketing to the New Chinese Consumer--all 1.3 billion of them. It distills what Tom Doctoroff has learned over the past eleven years in Greater China with JWT, one of the region's largest advertising agencies.Marketers of some of the world’s leading brands come to China with mistaken ideas of how to apply Western thinking ...(展开全部)
作者：Tom Doctoroff
出版社：Palgrave Macmillan
ISBN：9781403971692
