剧情简介：In the first book to quantify the economic returns of reputation, Fombrun shows that by developing strong and consistent images, well-regarded companies create hidden assets that give them a distinct competitive advantage. This book takes readers on a whirlwind tour of how companies build credibility and status. Fombrun shows how major organizations in such diverse settings as ...(展开全部)
作者：Junot Díaz
出版社：Riverhead Trade
ISBN：9780875846330
