剧情简介：We are living in a globalized world of brands. You're even branded when you're wearing Levis jeans, holding a Starbucks coffee mug and strolling with Calvin Klein's sandals. Regardless of age, position and the business we get involved in, all of us need to understand the issue of branding. In the world of branding the concept of identity has long been the centre of attention. B...(展开全部)
作者：Allrightsreserved
出版社：Gingko Press
ISBN：9789881797131
