剧情简介：What's a customer really worth? Can you find out, without endlesslycomplex modeling? And once you know, what should you do with thatknowledge? Managing Your Customers as Investments has the answers.You'll learn simple ways to get reliable customer value information--ina form you can use. You'll discover how to use it to measure marketingeffectiveness, generate improvements thro...(展开全部)
作者：Sunil Gupta
出版社：Wharton School Publishing
ISBN：9780131428959
