剧情简介：Channel management has become one of the most important components of a firm's competitive strategy, with mistakes often costing companies millions - and channel managers their careers. "The Manager's Guide to Distribution Channels" provides managers and decision makers with proven tools and go-to-market strategies for refining channel strategies and managing distribution relat...(展开全部)
作者：Linda Gorchels
出版社：McGraw-Hill
ISBN：9780071428682
