剧情简介："Filled with treasure and big ideas, this book will help you become exceptional." - SETH GODIN In a tight market, your most powerful growth engine and your best protection from competitive inroads is this: put every thing you can into cultivating true customer loyalty. Loyal customers are less sensitive to price competition, more forgiving of small glitches, and, ultimately, ...(展开全部)
作者：Leonardo Inghilleri
出版社：AMACOM
ISBN：9780814415382
