剧情简介：“If you ever wondered how prices are determined, you will find it in Smart Pricing. This is the most comprehensive coverage on the topic for today’s new economy. The insights in this book are priceless.” David J. Reibstein , The William S. Woodside Professor and Professor of Marketing, The Wharton School, University of Pennsylvania, and coauthor of Marketing Metrics ...(展开全部)
作者：Jagmohan Raju
出版社：Wharton School Publishing
ISBN：9780131494183
