剧情简介：Sales promotion is one of the most powerful weapons available to sales and marketing staff, and is used more than any other type of marketing- because it works. Almost 60% of sonsumers regularly take advantage of some form of sales promotion each month. Packed with practical examples as well as new and updated case studies, the fifth edition details new developments in sales pr...(展开全部)
作者：Roddy Mullin
出版社：Kogan Page
ISBN：9780749457044
