剧情简介：The late Julian Cummins was Managing Director of Avista, a public relations and promotions company. Roddy Mullin has been a consultant for marketing and sales for two decades. He has written or co-authored several other books for Kogan Page including The Handbook of Field Marketing.
作者：Julian Cummins
出版社：Kogan Page Business Books
ISBN：9780749438647
