剧情简介：Sales Promotion is one of the most powerful weapons available to your sales and marketing teams, and is used more than any other type of marketing - because it works. Annual research shows that 60 per cent of consumers participate in some form of sales promotion each month. Packed with practical examples as well as updated and new case studies, "Sales Promotion" details the tri...(展开全部)
作者：Roddy Mullin
出版社：Kogan Page
ISBN：9780749450212
