剧情简介：Businesses often find themselves trapped in a competitive dogfight, scratching and clawing for market share with products consumers view as largely undifferentiated. Conventional wisdom suggests that dogfights are to be expected as marketplaces mature, giving rise to the notion that there are "bad" industries where it is unlikely that any company can succeed. But there are nota...(展开全部)
作者：Leonard Sherman
出版社：Columbia Business School
ISBN：9780231174824
