剧情简介：Extending beyond a basic psychological approach to Consumer Behaviour, this text provides an empirical understanding of the subject and will be of particular appeal to those of the Ehrenberg-Bass tradition and those who view Marketing as a science. The third edition maintains a strong focus on the use of research, helping students to develop analytical and evidence-based thinki...(展开全部)
作者：Robert East
出版社：Sage Publications Ltd
ISBN：9781473919501
