剧情简介：Electronic Inspection Copy available to instructors here What's the best day to advertise groceries? Does a lookalike damage the brand it mimics? Do your long-term customers recommend you more than others? How damaging is negative word of mouth? Should retailers use 9-ending prices? These are some of the fascinating questions you will explore in this text. The text is written b...(展开全部)
作者：Robert East
出版社：SAGE Publications Ltd
ISBN：9781446211236
