剧情简介：Kotler/Keller is the gold standard in the marketing management discipline because it continues to reflect the latest changes in marketing theory and practice.Topics covered include brand equity, customer value analysis, database marketing, e-commerce, value networks, hybrid channels, supply chain management, segmentation, targeting, positioning, and integrated marketing communi...(展开全部)
作者：Phil Kotler
出版社：Prentice Hall
ISBN：9780136009986
