剧情简介：This book describes a system of meaning management, the first-ever systematic approach to successful brand meaning. 'This book illuminates the most ancient grooves in our mental architecture, which Carol Jung described as "archetypes", and shows how they can be employed to bring meaning and profit to a brand. There is a nascent power here, which, if understood correctly, can br...(展开全部)
作者：Margaret Mark\Carol S Pearson
出版社：McGraw-Hill Education
ISBN：9780071364157
