剧情简介：Content strategy is the web’s hottest new thing. But where did it come from? Why does it matter? And what does the content renaissance mean for you? This brief guide explores content strategy’s roots, and quickly and expertly demonstrates not only how it’s done, but how you can do it well. A compelling read for both experienced content strategists and those making the transitio...(展开全部)
外文名：The Elements Of Content Strategy
作者：Erin Kissane
出版社：Happy Cog
ISBN：9780984442553
