剧情简介：The airline industry presents an enigma. High growth rates in recent decades have produced only marginal profitability. This book sets out to explain, in clear and simple terms, why this should be so. It provides a unique insight into the economics and marketing of international airlines. "Flying Off Course" has established itself over the years as the indispensable guide to th...(展开全部)
作者：Rigas Doganis
出版社：Routledge
ISBN：9780415447379
