剧情简介：For undergraduate introduction to Market Pricing courses. A comprehensive and practical, step-by-step guide to pricing analysis and strategy development. The Strategy and Tactics of Pricing shows readers how to manage markets strategically--rather than simply calculate pricing based on product and profit--in order to improve their competitiveness and the profitability of thei...(展开全部)
作者：Thomas Nagle
出版社：Prentice Hall
ISBN：9780136106814
