剧情简介：The Strategy and Tactics of Pricing explains how to manage markets strategically and how to grow more profitably. Rather than calculating prices to cover costs or achieve sales goals, students will learn to make strategic pricing decisions that proactively manage customer perceptions of value, motivate purchasing decisions, and shift demand curves. This edition features a new d...(展开全部)
作者：Thomas T. Nagle
出版社：Routledge
ISBN：9781138737501
