剧情简介：How market solutions lead to competitive advantage for the world's most innovative companies From Apple to Blackberry, GE to Google, innovative companies stand out from the crowd not so much for their exceptional products, despite what one might assume, but for the way they challenge conventions, redefine markets, and change consumer expectations. Apple didn't just create the ...(展开全部)
作者：Peter Fisk
出版社：Capstone
ISBN：9781841127897
