剧情简介：Zeithaml's Services Marketing introduces readers to the vital role that services play in the economy and its future. Services dominate the advanced economies of the world, and virtually all companies view services as critical to retaining their customers. The seventh edition maintains a managerial focus by incorporating company examples and strategies for addressing issues in ...(展开全部)
作者：Valarie A. Zeithaml
出版社：McGraw-Hill Education
ISBN：9780078112102
