剧情简介：Call it the digital generation. The iPhone-toting, Facebookhopping, Twitter-tapping, I-want-what-I-want, how-I-wantit generation. By whatever name, marketers are discovering that connecting with today's elusive, ad-resistant consumer means saying goodbye to 'new media', and hello 'now media'. Featuring exclusive insights and inspiration from today's top marketers as well as les...(展开全部)
作者：Rick Mathieson
出版社：Amacom Books (2010年4月28日)
ISBN：9780814415726
