剧情简介：Principles and Practice of Marketing truly sets the benchmark for achievement in introductory marketing courses. David Jobber's clear writing style, engaging examples and comprehensive coverage of all the essential concepts combine to make this book a trusted and stimulating choice to support your course. This sixth edition is fully updated to offer a contemporary perspective ...(展开全部)
作者：David Jobber
出版社：McGraw Hill Higher Education
ISBN：9780077123307
